The Boobie Trap, a lingerie store in St. John, Newfoundland, is taking exactly that tack in the hopes of convincing women to shop with them. Modeled after horror movie posters, the ads portray the side effects of an ill-fitting bra in the same way one would an axe murderer’s bloody mug. “The Shelf” features a protruding profile of a women’s chest, backlit with fog and a leafless tree. “The Sagging” highlights a pair of breasts shot in night vision-esque colors, a la The Blair Witch Project.
So some English lingerie shop is trying to get people into their stores to get properly fitting bras. Can't blame them for trying to spark some interest.
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The Boobie Trap Movie Posters After the Break...
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